BEST KEPT SECRET

BEST KEPT SECRET

BEST KEPT SECRET

BEST KEPT SECRET

  • TATTOO
  • EXPRESSIVE
  • PLAYFUL
  • ECLECTIC

01 / OVERVIEW

Best Kept Secret is a tattoo studio concept created in 2026 around a more playful and expressive identity. The goal was to create a website that felt full of personality while still giving the artists and their work a clear place to stand out

02 / SERVICES

  • WEB DESIGN & DEVELOPMENT
  • CREATIVE DIRECTION
  • VISUAL IDENTITY
  • Year 2026

03 / INFORMATION

The visual direction mixes expressive typography, playful details and a more relaxed approach to layout, giving the studio an identity that feels creative and less traditional than the typical tattoo website

Different visual elements are layered throughout the design to give the experience character while keeping enough structure around the artists, their work and the information clients actually need

04 / EXPERIENCE

The final experience carries that personality throughout the website with playful interactions, changing layouts and visual details that make exploring the studio feel more engaging

Even with the more expressive direction, the experience stays easy to navigate and keeps the artists at the center, creating something memorable without getting in the way of the actual purpose of the site